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Die Graan SA-uitstalarea en Ledelokaal by die NAMPO Oesdag
is verbeter, met nuwe fokus op graanekonomie en ledevoordele,
graannavorsing en die beleidsomgewing, die doelwitte van die land-
bou-ontwikkelingsprogram, en nege gewas-spesifieke fokusareas.
Die NAMPO-handelsware was so gewild soos altyd, met uitgebreide
bemarking en ’n groter klerereeks wat weer eens baie suksesvol was
in die NAMPO-saal.
Die suksesse van alle Suid-Afrikaanse graanprodusente is by
uitstaande funksies bevorder.
Ons kommunikasie
Graan SA streef daarna om deurlopend die rol van die Suid-Afrikaanse
graanprodusent te beklemtoon, bewustheid te verhoog vir die feit dat
landbou ’n hoeksteen van die ekonomie is, begrip te verbeter van die
organisasie se waarde vir sy lede en die publiek se bewustheid van die
produsent se noodsaaklike rol in die versekering van voedselsekerheid
te verhoog. Die organisasie se kommunikasie met lede, wat deur
verskeie kanale gefasiliteer word, behels ’n ledenuusbrief, ad hoc-
elektroniese kommunikasie, nuusflitse en digitalemedia-aankondigings
deur sosiale media en die eksklusiewe lidmaatskapkaart.
GRAAN SA ELEKTRONIESE KOMMUNIKASIE
Die
Perspektief
-nuusbrief word elektronies aan lede en aan ’n
geselekteerde groep belangstellende belanghebbendes versprei. Die
doel is om inligting, gebeure en belangrike datums te deel en ’n platform
te verskaf om nuus betyds aan die bedryf te kommunikeer. Die
Nuusflits
word gebruik om belangrike en relevante inligting betyds aan lede te
versprei. Dit is veral nuttig waar die jongste nuus oor belangrike sake
soos landbouproduksietoestande en biosekuriteit gekommunikeer word.
PUBLIKASIES
Graan SApubliseer
SAGraan/Grain
, ’n spesialismaandelikse publikasie
en die amptelike spreekbuis van die organisasie. Dit word as een van
die voorste landboupublikasies beskou. Die tydskrif word deur lesers
as ’n kennisvennoot en metingsinstrument vir volhoubaarheid in die
graan- en oliesadebedryf gebruik.
In die oorsigjaar het Graan SA ook
Pula Imvula
– ’n maandelikse publi-
kasie wat in sewe tale vertaal word en op ontwikkelende en Nuwe Era
boere gemik is – uitgegee.
Die jaarlikse
Graangids
, wat nuttige kontakte en artikels oor saad,
werktuie, bemesting, geïntegreerde plaagbeheer, lewendehawe, geld
en finansiële dienste asook inligting oor Graan SA bevat, waaronder
belangrike kontakte en ’n bygewerkte kalender vir die komende jaar,
word gepubliseer om vir graanprodusente waarde toe te voeg.
Mediaskakeling
Die mediagemeenskap bly een van die organisasie se sleutelbelang-
hebbendes, aangesien dit die doeltreffendste manier is om die publiek
oor die organisasie se aktiwiteite in te lig. Deur betrokkenheid by media-
eienaars oor alle platforms heen is sosiale, digitale en tradisionele kanale
Continuously growing the organisation’s social media platforms
which have expanded to include the main accounts, NAMPO
Harvest Day and NAMPO Cape channels, inclusive of the respective
social media profiles.
Re-evaluated participation in exhibitions and workshops whose tar-
get audiences and focus areas were not completely aligned with that
of the organisation. To this end, the public relations activities support
member marketing efforts at exhibitions, workshops and farmer’s
days with an aligned target audience and focus. These included
imbizos in support of farmer development communication initia-
tives, the Swartland Show, Swellendam Show, Senwes Future Focus,
membership golf days and various Women in Agriculture initiatives.
Participated in and supported the Nation in Conversation initiative,
a successful actuality agri-discussion broadcasted during the
NAMPO Harvest Day.
Undertook to continue sharing the knowledge database contained
within the pages of the
SA Graan/Grain
magazine with target
audiences, by publicising and promoting top articles monthly on
social platforms. This has substantially increased the opportunity
for discussion and engagements around important topics in the
agricultural environment.
Further improved the offering of the Grain SA exhibition area and
Members’ Hall at the NAMPO Harvest Day with a renewed focus on
grain economy and member benefits, showcasing grain research
and the policy environment, the goals of the Farmer Development
Programme and nine crop specific focus areas. The NAMPO
merchandise proved popular as ever with an expanded marketing and
clothing range, proving yet again very successful in the NAMPO Hall.
Successfully showcased the successes of all South African grain
producers at outstanding functions.
Our communication
Grain SA aspires to continuously highlight the role of the South
African grain producer, increase awareness about agriculture being
a cornerstone of the economy, improving understanding of the
organisation’s value to its members and heightening public awareness
of the producer’s vital role in ensuring food security. The organisation’s
communication with members, facilitated through various channels,
include a member newsletter, ad hoc electronic communication, news
flashes and digital media offerings through social media and the
exclusive membership card.
GRAIN SA ELECTRONIC COMMUNICATION
The
Perspective
-newsletter is distributed electronically to members and
a selected group of interested stakeholders. It aims to share information,
events and important dates and further provide a platform to communicate
industry news timeously. The
News Flash
is utilised to distribute important
and relevant information to members, timeously. This is particularly useful
in instances where updates on important matters such as agricultural
production conditions and bio-security are communicated.
PUBLICATIONS
Grain SA publishes
SA Graan/Grain
magazine, a specialist monthly
publication and official mouthpiece of the organisation which
is regarded as one of the leading agricultural publications. The
magazine is used by readers as a knowledge partner and benchmark
tool for sustainability in the grain and oilseed industry.
In the year under review, Grain SA also published the
Pula Imvula
– a
monthly publication, in seven languages aimed at developing and
New Era farmers.
The annual
Grain Guide
, with useful contacts and reference articles on
seed, implements, fertilising, integrated pest management, livestock,
money and financial services as well as Grain SA information including
important contacts and an updated calendar for the coming year, is
published annually as a value-add to grain producers.
Media liaison
The media community remains one of the organisation’s key stakeholders
as they are the most effective means of informing the public about the