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Die doel is om groter bewustheid van Graan SA en sy lededienste te
skep. Graan SA is nou op vier belangrike platforms aktief (Facebook,
Twitter, Instagram en YouTube), met meer as 41 000 aanhangers en vol-
gelinge oor al die platforms – ’n toename van 14% vir die verslagtydperk.
In die oorsigjaar het die aktiwiteit op die @GrainSA Twitter-rekening met
25% toegeneem. Benewens twiets tydens alle groot Graan SA-geleent-
hede soos Kongres, NAMPO, die Dag van Feesviering en die Graan-
produsent van die Jaar, word die rekening ook gebruik om daaglikse
mark- en brandstofverslae te versprei.
Met die integrasie van Graan SA se sosialemedia- en webplatform is
oorkruisdeling (
cross-sharing
) vereenvoudig. Die Graan SA Facebook-
blad is met ’n kortkop voor steeds die gewildste platform en lede bly op
’n daaglikse grondslag met die organisasie en ander sosialemediage-
bruikers in verbinding. Interaksie met lede van die gemeenskap asook
die impak daarvan het wesenlik toegeneem.
Gebeure en geleenthede
Graan SA het talle gebeurtenisse aangebied en die geleentheid ge-
bied om met die media, regeringsverteenwoordigers, verskaffers, land-
boubesighede, vennote en die algemene publiek te kommunikeer en
netwerke te bou. In ’n besige funksiekalender het Graan SA in die oor-
sigjaar ’n aantal nuwe projekte begin en vennootskappe met bestaande
projekte gesluit.
NAMPO OESDAG
Die 53ste NAMPO Oesdag het sy tema, Platform vir jou landbou-
toekoms, gestand gedoen en met 775 uitstallers gespog, van wie
50 internasionale uitstallers was.
During the year under review, activity on the @GrainSA Twitter account
increased by 25%. In addition to tweeting during all major Grain SA
events, such as Congress, NAMPO, Day of Celebration and the Grain
Producer of the Year, the account is also used to disseminate daily
market and fuel reports.
With the integration of the Grain SA social media and web platforms,
cross-sharing have been simplified. The Grain SA Facebook page
remains the more popular platform, even marginally, with members
interacting with the organisation and fellow social media users on a daily
basis. Both interactions with community members as well as its impact
has increased substantially.
Occasions and events
Grains SA hosted a multitude of events and leveraged the opportunity to
communicate and network with the media, government representatives,
suppliers, agri-businesses, partners and the public at large. Entering
into a couple of new ventures and partnering with existing ones, Grain SA
yet again had a busy event calendar for the year under review.
NAMPO HARVEST DAY
The 53rd NAMPO Harvest Day lived up to its theme ‘Platform for
your agri future’, and boasted 775 exhibitors, 50 of whom were
international exhibitors.
The Harvest Day was well publicised bringing urban South Africa
ever so closer to agriculture. The Grain SA and NAMPO Experience
Centre showcased the organisation’s activities and focus areas and
the NAMPO merchandise sales, with its second year in the NAMPO
Hall once again remained as popular as ever.
Grain SA hosted its annual learner programme, for the fourth year
running, with a stern commitment to learner development in the fields
of social media marketing and communication for future growth and
entrepreneurship.
A total of ten Grade 11 learners from the NAMPO Combined Agricultural
School in Bothaville, had the opportunity to attend practical digital
training, whilst working as interns at the NAMPO Harvest Day with
the social media team. This provided the interns with the opportunity
to expand and apply their newly acquired knowledge over the four
days. The aim of the course and subsequent internship was to train the
students in the safe and effective use of social media as a medium of
earning some extra pocket money in their local communities.
NAMPO CAPE
The second NAMPO Cape show was hosted from 4 to 6 September 2019 in
co-operation with the Bredasdorp Park NPC in Bredasdorp. 20 250 visitors
attended this prestigious event over the three days. Taking the best of what
NAMPO has to offer up north, Grain SA once again presented a showcase
like no other in the south with 435 exhibitors spread over the 480 avail-
able exhibition spaces. Primarily a business show, positive feedback from
exhibitors on successful business transactions remains the most accurate
measure of success.
With the continued commitment of the agri-businesses as well as
all the major tractor and implement manufacturers, NAMPO Cape
FIGURE 5 – Grain SA social and digital
media platforms.
FIGUUR 5 – Graan SA se sosiale- en digitale-
mediaplatforms.
2017/18: 10 917 FRIENDS
2018/19: 12 961 FRIENDS
2017/18: 10 917 VRIENDE
2018/19: 12 961 VRIENDE
2017/18: 2 632 FOLLOWERS
2018/19: 3 288 FOLLOWERS
2017/18: 2 632 VOLGELINGE
2018/19: 3 288 VOLGELINGE
2017/18: 9 441 FOLLOWERS
2018/19: 11 800 FOLLOWERS
2017/18: 9 441 VOLGELINGE
2018/19: 11 800 VOLGELINGE
2017/18: 165 FOLLOWERS
2018/19: 227 FOLLOWERS
2017/18: 165 VOLGELINGE
2018/19: 227 VOLGELINGE
Grain SAÊs CEO, Jannie de Villiers, with the scholars who attended the 2019 NAMPO Learner Programme.
Graan SA se HUB, Jannie de Villiers, saam met die leerders wat die 2019 NAMPO Leerderprogram bygewoon het.