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Jaarverslag 2018
annual report 2018
Effectively integrated communication efforts to support the organisa-
tion’s interactions with the various agricultural stakeholder groups
and improve the quality of exchanges.
Endeavoured to further share the knowledge database contained
within the pages of the
SA Graan/Grain
magazine with target
audiences, by publicising and promoting top articles monthly on
social platforms. This has substantially increased the opportunity
for discussion and engagements around important topics in the
agricultural environment.
Interacted with stakeholders and media partners through available
networking opportunities, symposiums, workshops and media tours.
Extended the service offering of the Grain SA exhibition area and
members’ hall at the NAMPO Harvest Day focusing on the support
offered to each producer. The NAMPO merchandise was moved to
the NAMPO Hall and proved extremely successful in its own right.
Participated in and supported the Nation in Conversation initiative,
a successful actuality agri-discussion broadcast during NAMPO
Harvest Day. The 2018 themes covered policy matters, political
perspectives, United Nations: Decade of family farming, inspirational
women, economy of scale, agriculture 2035 and how the youth
sees agriculture.
Supported member marketing efforts at exhibitions, workshops
and farmers days with aligned audiences and focus to that of the
organisation which included the Boertjiefees, Swartland Show,
CA farmers days, future focus, membership golf days and various
smaller agricultural initiatives.
Presented outstanding functions to showcase the successes of
South African grain producers, big and small.
Values that drive our public relations efforts
Embracing
transparency
, recognising that open and honest
communication is the most effective.
Valuing
authenticity
, recognising that communication efforts must
be a reflection of organisational behaviour in order to be credible.
Recognising that good public relations will always be about
engagement, recognising that mutual understanding requires
dialogue
, and that effective communication requires listening at
least as much as it involves talking.
Striving for
humility
, recognising that a hint of arrogance in today’s
digital and social media will be met with hostility.
Value
engagement
, inviting active participation by members
and other stakeholders, with communication designed to engage
and motivate.
Our communication
Aspire to continuously shape relations with policy makers,
government departments and other agricultural partners to further
improve awareness, understanding and value of the South African
grain producers and their vital role in ensuring food security. The
organisation’s member communication is facilitated through various
channels, which include a bi-weekly newsletter, ad-hoc electronic
communication, news flashes and utilising digital media channels.
Grain SA newsletter and
News Flash
The
Perspective
is an electronic newsletter, distributed bi-weekly
to members and a selected group of interested stakeholders. It aims
to share information, events and important dates and further provide
a platform to communicate industry news timeously. The
News Flash
is utilised to distribute important and relevant information to members
timeously. This is particularly useful in instances where updates on
Kommunikasiepogings is doeltreffend geïntegreer om die organisasie
se interaksie met die onderskeie landboubelanghebbendegroepe te
ondersteun en die gehalte van interaksie te verbeter.
Verdere pogings is aangewend om die kennis-databasis wat op die
bladsye van die
SA Graan/Grain
-tydskrif verskyn met teikengehore
te deel deur topartikels maandeliks op sosialemediaplatforms te
publiseer en te bevorder. Dit het die geleentheid vir gesprekke
en betrokkenheid rondom belangrike onderwerpe in die landbou-
omgewing wesenlik vergroot.
Interaksie met belanghebbendes en mediavennote deur beskikbare
netwerkgeleenthede, simposiums, werkswinkels en mediatoere.
Uitbreiding van die diensaanbod van die Graan SA-uitstalarea en
ledesaal by die NAMPO Oesdag, met die fokus op die steun wat
aan elke produsent verskaf word. Die NAMPO-handelsware is na
die NAMPO-saal verskuif en dit was uiters suksesvol in eie reg.
Daar is deelgeneem aan die Nasie in Gesprek-inisiatief, ’n sukses
volle aktualiteitsbespreking oor landbou wat tydens NAMPO Oesdag
uitgesaai word. Die 2018-temas het beleidsake, politieke perspek
tiewe, die Verenigde Nasies se dekade van familieboerdery, inspire
rende vroue, skaalbesparings, landbou 2035 en die jeug se siening
van landbou ingesluit.
Lede se bemarkingspogings is by uitstallings, werkswinkels en
boeredae ondersteun met ’n teikengehoor en fokus wat by die orga
nisasie inpas. Dit het die Boertjiefees, Swartland Skou, BL-boeredae,
toekomsfokus, ledegholfdae en verskeie kleiner landbou-inisiatiewe
ingesluit.
Merkwaardige funksies is aangebied om die suksesse van Suid-
Afrikaanse graanprodusente – groot en klein – te bevorder.
Waardes agter ons openbarebetrekkinge-pogings
Omarming van
deursigtigheid
, met die besef dat oop en eerlike
kommunikasie die doeltreffendste is.
Waardering van
egtheid
, met die besef dat kommunikasiepogings
die organisasie se gedrag moet weerspieël om geloofwaardig te wees.
Besef dat goeie openbare betrekkinge altyd oor betrokkenheid sal
gaan, erken dat wedersydse begrip
dialoog
vereis, en dat doeltreffende
kommunikasie luister ten minste soveel soos praat behels.
Strewe na
nederigheid
, met die besef dat die geringste arrogansie
in vandag se digitale en sosiale media met vyandigheid begroet sal word.
Waardering van
betrokkenheid
, met die aktiewe deelname van
lede en ander belanghebbendes en kommunikasie wat ontwerp is om
betrokkenheid en motivering aan te moedig.
Ons kommunikasie
Streef daarna om deurlopend werksverhoudinge met beleidmakers,
staatsdepartemente en ander landbouvennote te vorm om bewustheid
van, en begrip en waardering vir Suid-Afrikaanse graanprodusente en
hul noodsaaklike rol in die versekering van voedselsekerheid verder
te verbeter. Die organisasie se ledekommunikasie word gefasiliteer
deur verskillende kanale, wat ’n tweeweeklikse nuusbrief, ad hoc-
elektroniese boodskappe, nuusflitse en die benutting van sosialemedia-
kanale insluit.
Graan SA-nuusbrief en
Nuusflits
Die
Perspektief
is ’n elektroniese nuusbrief wat elke tweede week
aan lede en aan ’n geselekteerde groep belanghebbendes versprei
word. Die doel is om inligting en gebeure en belangrike datums met
lede te deel en ’n platform te verskaf om nuus betyds aan die bedryf te
kommunikeer. Die
Nuusflits
word gebruik om belangrike en relevante
inligting betyds aan lede te versprei. Dit is veral nuttig waar die