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Jaarverslag 2018
annual report 2018
Belanghebbendes
Departement van Landbou, Bosbou en Vissery (DLBV)
Departement van Handel en Nywerheid (DHN)
Nasionale Tesourie
Suid-Afrikaanse Inkomstediens (SAID)
Internasionale Handelsadministrasie-kommissie (IHIK)
Nasionale Landboubemarkingsraad (NLBR)
Nasionale Oesskattingskomitee (NOK)
SANSOR
CropLife
Fertasa
SALMA
Kommoditeiteforums
Proteïennavorsingstigting (PNS)
Buro vir Voedsel en Landboubeleid (BVLB)
Landboubesighede
Insetverskaffers
Graanhandelaars
Heffinginvorderingsagente
NAMPO-uitstallers
Landbouskrywers
Agri SA
Provinsiale landbou-unies
SAGL
SAGIS
JSE – Safex
Suid-Afrikaanse Graan en Oliesadehandelsvereniging (Sacota)
Agbiz
Dierevoedingvervaardingsvereniging (AFMA)
Kommoditeite-organisasies
Kommoditeitetrusts
TLU
SA Cultivar and Technology Agency (SACTA)
LNR
Nasionale Meulenaarskamer (NMK)
AFMA
Kommunikasie en openbare betrekkinge
Graan SA se kommunikasie- en openbarebetrekkinge-strategie
fokus steeds op die deel van inligting en die skep van bewustheid oor
graanproduksie onder belangrike interne en eksterne belanghebbendes.
Hierdie strategie beskryf hoe inligting versprei word, hoe die strategie
uitgevoer word en boodskappe vir ’n verskeidenheid doeleindes binne
en buite die organisasie ontwikkel word. Dit sit verder die aktiwiteite om
die interne en eksterne kommunikasie te bestuur en saam te stel met die
oogmerk om ’n begrip van die organisasie se aktiwiteite, doelwitte en
aspirasies in die landbouvennootlandskap te skep, noukeurig uiteen.
Fokusareas
Intydse kommunikasie
Die doeltreffendheid van intydse kommunikasie wat vinnig gedis
semineer word en op aktuele sake gegrond word.
Visuele inhoud
Visuele inhoud met ’n opvoedkundige of informatiewe fokus en ’n
sterk klem op die Graan SA-identiteit en -beeld om lede, landbou
belanghebbendes en die breër publiek te betrek.
Handelsmerk Graan SA
Bevordering van die begrip van die Graan SA- en NAMPO-handels-
merk en elkeen se prestasie, invloed en geloofwaardigheid, met
’n positiewe posisionering deur middel van mediabetrokkenheids
aktiwiteite.
Stakeholders
The Department of Agriculture, Forestry and Fisheries (DAFF)
Department of Trade and Industry (dti)
National Treasury
South African Revenue Services (SARS)
International Trade Administration Commission (ITAC)
National Agricultural Marketing Council (NAMC)
National Crop Estimates Committee (CEC)
SANSOR
CropLife
Fertasa
SAAMA
Commodities forums
Protein Research Foundation (PRF)
Bureau for Food and Agricultural Policy (BFAP)
Agribusinesses
Input providers
Grain dealers
Levy collection agents
NAMPO exhibitors
Agricultural writers
Agri SA
Provincial agricultural unions
SAGL
SAGIS
JSE – Safex
South African Cereals and Oilseeds Trade Association (Sacota)
Agbiz
Animal Feed Manufacturers Association (AFMA)
Commodity organisations
Commodity trusts
TAU
SA Cultivar and Technology Agency (SACTA)
ARC
National Chamber of Milling (NCM)
AFMA
Communication and public relations
Grain SA’s communication and public relations strategy remains
focused on information sharing and creating awareness of grain pro-
duction amongst key internal and external stakeholders. This strategy
describes how information is disseminated, how the strategy will be
executed and messages developed for a variety of purposes inside and
outside of the organisation. It further meticulously sets out the activities
to manage and orchestrate the internal and external communications
aimed at creating an understanding of the organisation’s activities, goals
and aspirations to the agricultural partner-landscape.
Focus areas
Real-time communication
The effectiveness of real-time communication, disseminated quickly,
based on current events.
Visual content
Visual content, with an educational, or informative focus to engage
members, agri-stakeholders and the broader public with strong
emphasis on the Grain SA identity and image.
Brand Grain SA
Enhancing an understanding of the Grain SA and NAMPO brands
and their respective performances, influence and credibility,
positively positioned through media engagement activities.