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Jaarverslag 2018
annual report 2018
Social media
Social media is one of the fastest growing industries worldwide. When
it comes to immediacy, news reporting, marketing, public relations and
the art of doing business, social media tops the list. It has evolved from
a nice to have into a necessity. For this reason, Grain SA is constantly
developing its social media platforms in order to raise awareness of its
activities among all stakeholders, to educate, inform and engage the
public and to get people talking.
Grain SA continued to strengthen its online platforms and utilised
its social media communication channels fully. The digital media
strategy, describing how Grain SA should communicate online,
to whom and when was reassessed and amended as the year
progressed. The strategy mainly focuses on information transfer,
engagement, community building, brand awareness and reputation
management, education and to build a far-reaching online presence
by simplifying content sharing between our target audience and their
networks. It aims to drive higher awareness of Grain SA and its service
offering, and introduced new online communication platforms which
ensured the organisation reached a broader audience. Grain SA is
now active on four key platforms (Facebook, Twitter, Instagram and
YouTube) with over 34 000 fans and followers across all platforms.
Social sentiment
Sosiale sentiment
5
Positive
Positief
Negative
Negatief
Neutral
Neutraal
38,17%
10,59%
51,24%
Grain SA social and digital media platforms
Graan SA se sosiale- en digitalemedia-platforms
3
2016/2017: 8 866 friends
8 866 vriende
2017/2018: 10 917 friends
10 917 vriende
2016/2017: 38 Subscribers
38 intekenare
2017/2018: 165 subscribers
165 intekenare
2016/2017: 6 261 followers
6 261 volgelinge
2017/2018: 9 416 followers
9 416 volgelinge
2016/2017: 2 298 followers
2 298 volgelinge
2017/2018: 2 632 followers
2 632 volgelinge
2016/17: 8 866 FRIENDS
2017/18: 10 917 FRIENDS
2016/17: 38 SUBSCRIBERS
2017/18: 165 SUBSCRIBERS
2016/17: 6 261 FOLLOWERS
2017/18: 9 441 FOLLOWERS
2016/17: 2 298 FOLLOWERS
2017/18: 2 632 FOLLOWERS
grainsa
grain_sa
GrainSA
GrainSA
2016/ 7: 8 866 FRIENDS
2017/18: 10 917 FRIENDS
2016/ 7: 38 SUBSCRIBERS
2017/18: 165 SUBSCRIBERS
2016/17: 6 261 FOLLOWERS
2017/18: 9 441 FOLLOWERS
2016/17: 2 298 FOLL WERS
2017/18: 2 632 FOLL WERS
grainsa
grain_s
GrainSA
GrainSA
2016/17:8866 FRIENDS
2017/18: 10917 FRIENDS
2016/17: 38SUBSCRIBERS
2017/18: 165SUBSCRIBERS
2016/ 7:62 1FOLLOWERS
2017/ 8:9441FOLLOWERS
2016/ 7:2298FOLLOWERS
2017/ 8:2632FOLLOWERS
grainsa
grain_sa
GrainSA
GrainSA
201 /17: 8 866 FRIENDS
2 17/18: 10 917 FRIENDS
2016/17: 38 SUBSC IBERS
2017/18: 165 SUB C IBERS
201 /17: 6 261 FOLLOWERS
2017/18: 9 441 FOLLOWERS
2016/17: 2 298 FOLLOWERS
2017/18: 632 FOLLOWERS
grainsa
grain_sa
GrainSA
GrainSA
201 /17:8866 FRIENDS
2017/18: 10917 FRIENDS
2016/17: 38SUBSCRIBERS
2017/18: 165SUBSCRIBERS
2016/17:6261 FOLLOWERS
2017/18:9441 FOLLOWERS
2016/17:2298 FOLLOWERS
2017/18:2632 FOLLOWERS
grains
grain_sa
GrainSA
GrainS
toegeneem vergeleke met die vorige verslagdoeningstydperk, met ’n to-
tale geldelike AVE-waarde van R103 929 266 miljoen. Graan SA se AVE
het die afgelope drie verslagdoeningstydperke bestendig gegroei, soos in
Grafiek 4
(op bladsy 33) getoon word.
Sosiale media
Sosiale media is een van die bedrywe wat wêreldwyd die vinnigste
groei. Wanneer dit by onmiddellikheid, nuusverslae, bemarking, openbare
betrekkinge en die kuns van sake doen kom, is sosiale media boaan die
lys. Dit het van ’n lekkerte in ’n noodsaaklikheid verander. Om hierdie
rede ontwikkel Graan SA voortdurend sy sosialemediaplatforms om alle
belanghebbendes van sy aktiwiteite bewus te maak en die publiek op te
voed, in te lig en te betrek, en mense aan die gesels te kry.
Graan SA het voortgegaan om sy aanlyn-platforms te versterk en
het sy sosialemedia-kommunikasiekanale ten volle benut. Die sosiale
mediastrategie beskryf hoe, met wie en wanneer Graan SA aanlyn
moet kommunikeer en is in die loop van die jaar hersien en gewysig. Die
strategie fokus hoofsaaklik op inligtingoordrag, betrokkenheid, gemeen-
skapsbou, handelsmerkbewustheid en reputasiebestuur, opvoeding, en
om ’n verreikende aanlyn-teenwoordigheid op te bou deur die deel van
inhoud tussen ons teikengehoor en hulle netwerke te vergemaklik. Die
doel is om groter bewustheid van Graan SA en sy diensaanbod te skep,
en nuwe aanlyn-kommunikasieplatforms is geskep om te verseker dat
die organisasie ’n wyer gehoor bereik. Graan SA is nou op vier platforms
aktief (Facebook, Twitter, Instagram en YouTube), met meer as 34 000
aanhangers en volgelinge oor al die platforms.
The Grain SA Facebook page remains very popular
Die Graan SA Facebook-blad bly baie gewild
Video views
Video-kyke
Impressions
Indrukke
Reach
Reikwydte
Engaged users
Ingeskakelde gebruikers
6
2017
2017
2018
2018
Facebook interactions
Facebook-interaksies
Facebook impact
Facebook-impak
400 000
300 000
200 000
100 000
0
8 000 000
6 000 000
4 000 000
2 000 000
0