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25

Graanekonomie en Bemarking

Grain economy and marketing

306 uitstallers het die skou ondersteun en tussen 12 tot 14 September

2018 was daar 16 245 besoekers by NAMPO Kaap.

Die beginsels en waardes van NAMPO is gebruik om ’n skou op

dieselfde standaard as dié op Bothaville aan te bied. Die skou het weer

bewys dit vir die Wes-Kaap belangrik is en die gemeenskap het ook goeie

besigheid gedoen. Akkommodasie was volbespreek, restaurante was

oorvol saans en lokale besigheid soos vulstasies het floreer. Vir ’n plat-

telandse gemeenskap was dit ’n beduidende kontantinspuiting. NAMPO

Kaap vind weer volgende jaar van 4 tot 6 September 2019 plaas.

SA Graan/Grain

-tydskrif

Graan SA publiseer maandeliks die

SA Graan/Grain

-tydskrif, wat

aan nagenoeg 18 000 lesers versend word. Dié volkleurpublikasie

word aangewend om Suid-Afrika se produsente van grane en oliesade

met kennis te bemagtig. Verskaffers van insetmiddele en dienste in

die landboubedryf benut ook deurlopend die tydskrif as doeltreffende

advertensiemedium na hul klantebasis.

As spesialispublikasie en amptelike mondstuk dra

SA Graan/Grain

die beeld van Graan SA uit aan sy lede, die publiek, sowel as mening­

vormers in die bedryf en in regeringskringe.

Die redaksionele inhoud bevat ’n balans van toepaslike bedryfsin-

ligting sowel as tegniese en navorsingsgebaseerde artikels. Onder-

werpe soos graanmarktendense, ’n insetoorsig, wenke oor goeie

arbeidspraktyke, die klimaat en selfs politieke en ekonomiese kom-

mentaar word deurlopend aangebied. Die ernstige sy van boerdery

word afgewissel met lekkerlees-artikels (en selfs humor) oor mense

en gebeurtenisse in die graanbedryf.

In die jaar onder oorsig is sake soos posisionering en markaandeel

in die semi-kommersiële tydskriftemark, balans van tegniese en aktuele

inhoud, verbreding van digitale voetspoor en die breër benutting van die

SA Graan/Grain

-handelsmerk opnuut deur die tydskrif se Redaksionele

Komitee geëvalueer. Strategiese fokusareas is vervolgens aanvaar en

word tans geïmplementeer.

SA Graan/Grain

fokus daarop om ’n leidende nuus- en inligtings­

platform vir die graan-en-oliesadebedryf te wees. Deur middel van dié

tydskrif kan lesers ook vir Graan SA – as toonaangewende organisasie

– beter leer ken.

Die tydskrif is wel ook moontlik gemaak deur die bydrae van al

die adverteerders en

SA Graan/Grain

redaksionele span wil elke

adverteerder graag bedank vir hul volgehoue ondersteuning.

Heffingsafdeling

Bedryfsheffing

Groot dank word uitgespreek aan lede van Graan SA wat die afgelope

jaar hul heffings getrou betaal het. Die heffinginkomste bly steeds vir

Graan SA sy belangrikste bron van inkomste. In die 2017/2018-bemar­

kingsjaar is die eerste druk met die lae kommoditeitspryse in die binne­

land sowel as die droogte in die Kaap beleef; nietemin het produsente

getrou hul bydraes gemaak. Graan SA bedank alle lede wat lojaal hul

bydraes op alle gelewerde tonne maak. Lede kan daarvan seker wees dat

daar daadwerklik aan uitgawes bespaar is, om sodoende te kompenseer

vir die kleiner inkomste van die bedryfsheffings.

Lidmaatskap by Graan SA

Graan SA se Grondwet maak voorsiening vir kommersiële lede

sowel as studiegroeplede. In terme van die Grondwet is lidmaatskap vir

kommersiële lede onderhewig aan die betaling van ’n bedryfsheffing per

ton op alle graan geproduseer, met ’n minimum bedrag van R1 000 plus

BTW, betaalbaar vir volwaardige lidmaatskap. Studiegroeplede betaal

tans R50 per jaar.

success. The community of Bredasdorp and the surrounding towns

as well as 306 exhibitors supported the show and there were 16 245

visitors to NAMPO Cape from 12 to 14 September 2018.

The NAMPO principles and values were used to present a show of

the same standard as that in Bothaville. The show once again proved

its importance to the Western Cape and the community also did good

business. Accommodation was fully booked, restaurants overflowed

in the evenings and local businesses such as filling stations prospered.

To a rural community it was a significant cash injection. NAMPO Cape

will take place again from 4 to 6 September 2019.

SA Graan/Grain

magazine

Grain SA publishes the

SA Graan/Grain

magazine on a monthly

basis and distributes it to approximately 18 000 readers. This full-

colour publication is used to empower South Africa’s producers of

grains and oilseeds with knowledge. Suppliers of input resources

and services in the agricultural industry also continuously utilise the

magazine as an effective advertising medium to their client base.

As a specialist publication and official mouthpiece

SA Graan/Grain

promotes the image of Grain SA to its members, the public and opinion

makers in the industry and in government.

The editorial content reflects a balance of appropriate industry

information as well as technical and research-based articles. Topics like

grain market trends, an input overview, tips on sound labour practices,

the climate and even political and economic comments are included

throughout. The serious side of farming alternates with popular articles

(and even humour) on people and events in the grain industry.

In the year under review matters like positioning and market share

in the semi-commercial magazine industry, balance of technical and

current content, expansion of the digital footprint and the wider utilisation

of the

SA Graan/Grain

brand were assessed afresh by the magazine’s

Editorial Committee. Strategic focus areas were subsequently

accepted and are currently being implemented.

SA Graan/Grain

focuses on being a leading news and information

platform for the grain and oilseeds industry. Through the magazine

readers can also better get to know Grain SA, as a trendsetting

organisation.

The magazine is supported by the contributions of all the advertisers,

and

SA Graan/Grain

’s editorial team therefore wants to thank every

advertiser for their continued support.

Levy division

Commodity levy

We would like to thank members of Grain SA who regularly paid their

levies over the past year. The levy income remains the most important

source of income to Grain SA. During the 2017/2018 marketing year the

first pressures were experienced with the low commodity prices in the

interior, as well as of the drought in the Cape. Nevertheless, producers

continued to make their contributions faithfully. Grain SA would like

to thank all members who loyally make their contributions on all tons

delivered. However, members can be assured that active attention was

given to savings in order to compensate for the smaller income from the

commodity levies.

Membership of Grain SA

The Constitution of Grain SA makes provision for commercial as

well as study group members. In terms of the Constitution, membership

for commercial members is subject to the payment of a commodity

levy per ton on all grain produced, with a minimum amount of R1 000

plus VAT payable for full membership. Study group members currently

pay R50 per year.

Graanekonomie en ledebemarking

Grain economy and member marketing