

51
role-players are listed
alphabetically and not in relation to their
contribution
to the programme):
Afgri
AgriSETA
Department of Science and Technology
Grain SA
Jobs Fund of the National Treasury
Kynoch
Maize Trust
Monsanto
Oil and Protein Seeds Development Trust
Omnia
Pannar
Pioneer
SA Lime and Gypsum
Sasol Trust
Silostrat
Syngenta
Villa Crop
Winter Cereal Trust
Afgri
AgriSETA
Departement Wetenskap en Tegnologie
Graan SA
Jobs Fund van die Nasionale Tesourie
Kynoch
Mielietrust
Monsanto
Olie- en Proteïensade-ontwikkelingstrust
Omnia
Pannar
Pioneer
SA Kalk en Gips
Sasol Trust
Silostrat
Syngenta
Villa Crop
Wintergraantrust
The toolbox of communication strategies
The aim of the Grain SA Farmer Development Programme is to
equip farmers. Every activity undertaken within this programme is
tailored with the specific intention of transferring knowledge and
skills,
inter alia
via:
1.
Study group meetings
where farmers have access to information
and expert advice.
These set the Grain SA footprint in key grain growing regions
– even very remote areas; entrance level; builds relationships
– we get to know the farmers and they learn to trust us; opportu-
nity to identify unique challenges and opportunities in a specific
region; transfer of information – both theory and practice. Mentors
and managers can be instrumental in updating farming systems
and changing lives.
2.
Region appropriate
demonstration trials
‘Tell me and I forget. Teach me and I remember. Involve me
and I learn.’
– Benjamin Franklin
We involve local farmers in the planning and prep of trial plots. We
show them why we propose to do things in a specific way. Scientific
research has proved that farmers learn best from seeing with their
own eyes in their own location and they change more willingly
and arrive at more effective farming operations and enterprise
profitability improves.
3.
Informative
farmers days
Gatherings are organised to bring farmers to see the trial plots, to
learn from experts – both Grain SA and industry representatives;
and to build their own agricultural support networks.
4.
Support to advanced farmers
‘Who will catch them if they fall?’
A need was identified to support advanced developing farmers who
have grown beyond study groups and are almost ready to farm
independently, but will likely benefit from a year’s intensive one-to-
one mentoring.
5.
The monthly newsletter:
Pula Imvula
– this is a vital tool to facilitate
the widespread dissemination of relevant information and it is
the only sector specific farmer development magazine published
currently in seven South African languages.
dat hierdie rolspelers
alfabeties gelys word, en nie op grond van
hulle bydrae
tot die program nie:
Die gereedskapkis met kommunikasiestrategieë
Die doel van die Graan SA Landbou-ontwikkelingsprogram is om
boere toe te rus. Elke aktiwiteit wat in hierdie program onderneem
word, is ontwerp met die spesifieke doelwit om kennis en vaardighede
oor te dra, onder andere deur middel van:
1.
Studiegroepbyeenkomste
waar boere toegang tot inligting en
kundige advies het.
Dit plaas die Graan SA-voetspoor in belangrike graanproduksiege
biede – selfs uiters afgeleë gebiede; toegangsvlak; bou verhoudings
– ons leer boere ken en hulle leer om ons te vertrou; geleentheid om
unieke uitdagings in ’n spesifieke streek te identifiseer; oordrag van
inligting – teoreties sowel as prakties. Mentors en bestuurders kan
help om boerderystelsel by te werk en lewens te verander.
2.
Streekstoepaslike
demonstrasieproewe
“Vertel my en ek vergeet. Leer my en ek onthou. Betrek my
en ek leer.”
– Benjamin Franklin
Ons betrek plaaslike boere by die beplanning en voorbereiding van
demonstrasieproewe. Ons wys hulle waarom ons voorstel dat dinge
op ’n spesifieke manier gedoen moet word. Wetenskaplike navor
sing het getoon dat boere die beste leer as hulle dit eerstehands op
hul eie plek sien. Hulle is dan meer bereid om te verander, beoefen
doeltreffender boerderybedrywighede, en ondernemings se wins-
gewendheid verbeter.
3.
Insiggewende
boeredae
Byeenkomste word georganiseer om boere te lok om die demon-
strasieproewe te besoek en by kundiges – Graan SA sowel as
bedryfsverteenwoordigers – te leer; en om hulle eie landbou-
ondersteuningsnetwerke te bou.
4.
Steun aan gevorderde boere
“Wie sal hulle vang as hulle val?”
’n Behoefte is geïdentifiseer om gevorderde ontwikkelende boere
te ondersteun wat studiegroepe ontgroei het en feitlik gereed is
om onafhanklik te boer, maar waarskynlik by ’n jaar se intensiewe
een-tot-een-mentorskap sal baat.
5.
Die maandelikse nuusbrief:
Pula Imvula
– is ’n noodsaaklike instru-
ment om die wye verspreiding van tersaaklike inligting te fasiliteer, en
dit is die enigste sektor-spesifieke landbou-ontwikkelingstydskrif wat
Landbou-ontwikkeling
Farmer development