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51

role-players are listed

alphabetically and not in relation to their

contribution

to the programme):

Afgri

AgriSETA

Department of Science and Technology

Grain SA

Jobs Fund of the National Treasury

Kynoch

Maize Trust

Monsanto

Oil and Protein Seeds Development Trust

Omnia

Pannar

Pioneer

SA Lime and Gypsum

Sasol Trust

Silostrat

Syngenta

Villa Crop

Winter Cereal Trust

Afgri

AgriSETA

Departement Wetenskap en Tegnologie

Graan SA

Jobs Fund van die Nasionale Tesourie

Kynoch

Mielietrust

Monsanto

Olie- en Proteïensade-ontwikkelingstrust

Omnia

Pannar

Pioneer

SA Kalk en Gips

Sasol Trust

Silostrat

Syngenta

Villa Crop

Wintergraantrust

The toolbox of communication strategies

The aim of the Grain SA Farmer Development Programme is to

equip farmers. Every activity undertaken within this programme is

tailored with the specific intention of transferring knowledge and

skills,

inter alia

via:

1.

Study group meetings

where farmers have access to information

and expert advice.

These set the Grain SA footprint in key grain growing regions

– even very remote areas; entrance level; builds relationships

– we get to know the farmers and they learn to trust us; opportu-

nity to identify unique challenges and opportunities in a specific

region; transfer of information – both theory and practice. Mentors

and managers can be instrumental in updating farming systems

and changing lives.

2.

Region appropriate

demonstration trials

  ‘Tell me and I forget. Teach me and I remember. Involve me

and I learn.’

– Benjamin Franklin

We involve local farmers in the planning and prep of trial plots. We

show them why we propose to do things in a specific way. Scientific

research has proved that farmers learn best from seeing with their

own eyes in their own location and they change more willingly

and arrive at more effective farming operations and enterprise

profitability improves.

3.

Informative

farmers days

Gatherings are organised to bring farmers to see the trial plots, to

learn from experts – both Grain SA and industry representatives;

and to build their own agricultural support networks.

4.

Support to advanced farmers

  ‘Who will catch them if they fall?’

A need was identified to support advanced developing farmers who

have grown beyond study groups and are almost ready to farm

independently, but will likely benefit from a year’s intensive one-to-

one mentoring.

5.

The monthly newsletter:

Pula Imvula

– this is a vital tool to facilitate

the widespread dissemination of relevant information and it is

the only sector specific farmer development magazine published

currently in seven South African languages.

dat hierdie rolspelers

alfabeties gelys word, en nie op grond van

hulle bydrae

tot die program nie:

Die gereedskapkis met kommunikasiestrategieë

Die doel van die Graan SA Landbou-ontwikkelingsprogram is om

boere toe te rus. Elke aktiwiteit wat in hierdie program onderneem

word, is ontwerp met die spesifieke doelwit om kennis en vaardighede

oor te dra, onder andere deur middel van:

1.

Studiegroepbyeenkomste

waar boere toegang tot inligting en

kundige advies het.

Dit plaas die Graan SA-voetspoor in belangrike graanproduksiege­

biede – selfs uiters afgeleë gebiede; toegangsvlak; bou verhoudings

– ons leer boere ken en hulle leer om ons te vertrou; geleentheid om

unieke uitdagings in ’n spesifieke streek te identifiseer; oordrag van

inligting – teoreties sowel as prakties. Mentors en bestuurders kan

help om boerderystelsel by te werk en lewens te verander.

2.

Streekstoepaslike

demonstrasieproewe

  “Vertel my en ek vergeet. Leer my en ek onthou. Betrek my

en ek leer.”

– Benjamin Franklin

Ons betrek plaaslike boere by die beplanning en voorbereiding van

demonstrasieproewe. Ons wys hulle waarom ons voorstel dat dinge

op ’n spesifieke manier gedoen moet word. Wetenskaplike navor­

sing het getoon dat boere die beste leer as hulle dit eerstehands op

hul eie plek sien. Hulle is dan meer bereid om te verander, beoefen

doeltreffender boerderybedrywighede, en ondernemings se wins-

gewendheid verbeter.

3.

Insiggewende

boeredae

Byeenkomste word georganiseer om boere te lok om die demon-

strasieproewe te besoek en by kundiges – Graan SA sowel as

bedryfsverteenwoordigers – te leer; en om hulle eie landbou-

ondersteuningsnetwerke te bou.

4.

Steun aan gevorderde boere

  “Wie sal hulle vang as hulle val?”

’n Behoefte is geïdentifiseer om gevorderde ontwikkelende boere

te ondersteun wat studiegroepe ontgroei het en feitlik gereed is

om onafhanklik te boer, maar waarskynlik by ’n jaar se intensiewe

een-tot-een-mentorskap sal baat.

5.

Die maandelikse nuusbrief:

Pula Imvula

– is ’n noodsaaklike instru-

ment om die wye verspreiding van tersaaklike inligting te fasiliteer, en

dit is die enigste sektor-spesifieke landbou-ontwikkelingstydskrif wat

Landbou-ontwikkeling

Farmer development