 
          
            Julie 2014
          
        
        
          
            56
          
        
        
          
            Has producer hedging
          
        
        
          
            entered a new era?
          
        
        
          –Determining if Capewheat producers tradingdirectly onSafex are
        
        
          decliningand the reasons for this
        
        
          W
        
        
          hen the South African Futures Exchange (Safex)
        
        
          Agricultural Products Division (APD) was formed in the
        
        
          early 1990s after the demise of the marketing boards,
        
        
          the support anddirect participationof producers on the
        
        
          exchangewere core to its long-term success.
        
        
          A tremendous amount of energy and cost were spent by Safex
        
        
          and brokers to educate and sign-up primary producers. Most agri-
        
        
          businesses (ex co-operatives) alsohadbrokingdivisions.
        
        
          This campaign was extremely successful and a very large per-
        
        
          centageofmaize andwheat producers inparticular opened aSafex
        
        
          account through a broker. It was not unusual for many of them
        
        
          to open accounts with different brokers. Collectively they had an
        
        
          incredibly important impact on themarket.
        
        
          However, after approximately 15 years, this is no longer the case.
        
        
          Industrysourceshave it thatmany, ifnotmostproducers, haveeither
        
        
          closed their accounts, havean inactiveaccount, orhavescaleddown
        
        
          on their trading activities. This leads to the hypothesis that direct
        
        
          participation by producers on the JSE/Safex CommodityDivision is
        
        
          declining. On the basis of a study conducted in theWestern Cape,
        
        
          thisarticlewill investigate the trendand try todetermine the reasons
        
        
          for thedecline.
        
        
          The role of Safex in the agricultural
        
        
          industry
        
        
          The South African government in general subscribes to a free
        
        
          market policy with regard to the South African grain and oilseeds
        
        
          industries. Apolicyofminimumgovernment intervention is applied.
        
        
          The industry therefore is largely self-regulatory.
        
        
          This specifically applies to the JSE, which functions under licenceof
        
        
          the Financial Services Board. The only licence currently issued for
        
        
          tradingagricultural derivativeproducts is in favour of theJSE,which
        
        
          operates a separate Commodity Division trading in agricultural
        
        
          commodities, amongothers.
        
        
          It is thus important for the industry that the JSE operates amarket
        
        
          whereparticipationbyallpotentialplayers is free, fairand transparent
        
        
          and that they have the support of core industry groups, including
        
        
          primary agriculture. Should this be the case, the justification of a
        
        
          single commodity exchange for a relatively small country likeSouth
        
        
          Africamakes economic sense.
        
        
          Alternatively, if there is a decline in producer participation, it is
        
        
          important to determine what the reasons for this are. Are there
        
        
          negative influences, or is it merely a natural evolvement of the
        
        
          market? It also holds secondary consequences for traders and agri-
        
        
          businesses and financiers whose clientele is taking on a different
        
        
          risk profile.
        
        
          Data collection
        
        
          The primary data for this studywas collected bymeans of a survey
        
        
          questionnaire containing both closed multiple choice and open-
        
        
          ended questions. The secondary data was collected through
        
        
          personal one-on-one interviewswithbrokers (grain tradersandagri-
        
        
          businesses).
        
        
          
            Reasons for using the Western Cape as the
          
        
        
          
            case study
          
        
        
          TheWestern Cape is geographically isolated from the rest of South
        
        
          Africa since the Karoo separates the summer and winter rainfall
        
        
          productionareas. Thismakesdefiningsampleboundarieseasier and
        
        
          clearer. TheWesternCapecropproductionareaand its stakeholders
        
        
          are thus in someway isolated from the rest of SouthAfrica and it is
        
        
          for this reason that it was chosen as the sample area for this study.
        
        
          Unnecessary variables which could influence the results negatively
        
        
          couldmore easily be excluded from the sample and the datawould
        
        
          thereforebemuchmore accurate and easier toobtain.
        
        
          TheWesternCape is the largestwheat productionprovince inSouth
        
        
          Africa. It also mainly produces wheat and to some extent barley
        
        
          in the Southern Cape, thus there are limited other crops that will
        
        
          influence the data and ultimately the results. Even the contribution
        
        
          of other farming enterprises such as livestock and deciduous fruits
        
        
          are limited in the wheat production areas. Furthermore, the pricing
        
        
          mechanism in theWesternCape isdifferent from theotherprovinces
        
        
          since it is a local surplus production area. This is in contrast to the
        
        
          inland areas that are deficit areas. Thus gross income from wheat
        
        
          is typically less per ton and producers have to pay much closer
        
        
          attention to its pricing structure.
        
        
          Analysis of surveyed data
        
        
          Feedback from the producer respondents are dealt with first,
        
        
          followedby that of the traders and agri-businesses.
        
        
          
            Importance of wheat
          
        
        
          At first it was important to establishwhether or not wheat plays an
        
        
          important role in theWestern Cape grain production areas. Survey
        
        
          results ascertained that overall (Southern Cape together with
        
        
          Swartland), 42% of producers depend on grain crops for 67% of
        
        
          their income. In the Southern Cape, crops make up 40% - 60% of
        
        
          gross income and in the Swartland, 75% - 80%. In the Swartland it
        
        
          was estimated that wheat contributes asmuch as 80% - 90% of the
        
        
          gross income.
        
        
          
            Marketing andpricing strategy
          
        
        
          This question in the survey attempted to determine at which stage
        
        
          of the season the producer prices (or sells) which percentage of
        
        
          his wheat. The response indicated that roughly half of producers
        
        
          inadvertently hedge themselves by spreading their risk evenly in
        
        
          
            ON FARM LEVEL
          
        
        
          
            
              Hedging / Safex /Wheat producers
            
          
        
        
          Marketing
        
        
          ANDRÉVANDERVYVER,
        
        
          senior lecturer: Agricultural Economics, Extension &Rural Development,
        
        
          Faculty of Natural andAgricultural Sciences, University of Pretoria