Grain SA Annual Report 2022

NAMPO ALFA

The very first NAMPO ALFA Livestock, Hunting and Outdoor Expo

took place at the end of September 2022. Given the challenges brought

on by COVID that limited preparation time and the foot-and-mouth

disease outbreak that provided its own challenges, the organisation

was nonetheless pleased with positive feedback and participation.

The NAMPO ALFA expo will be hosted annually at NAMPO Park with

considerable growth in both exhibitor and guest participation foreseen

in the future.

Other events

In addition to these events, Grain SA further participated in the Senwes Future Focus, Kragdag,

Farmer and Golf days and various Women in Agriculture initiatives with the provincial agricultural

women’s unions.

SUPPORTING INITIATIVES

Marketing communication

In support of stakeholder and member engagement interventions, various branding materials and

corporate gifts were produced and distributed to targeted audiences in the second part of the reporting

period as events opened up. The majority of marketing communication elements are distributed as gifts

with selected items used during promotional activities.

Being online

Grain SA continued to utilise its website to effectively communicate electronically with its members,

stakeholders and the general public. The website content is updated continuously and articles and

press releases on the organisation’s activities, including its collaborations and partnerships with the

government, academia and public structures, are publicised. The Grain SA website is maintained

daily with information reviewed regularly in support of communication strategies.

Measuring performance

In order to ensure the relevance of the communication and public relations activities, monitoring

and evaluation of all marketing communication activities and initiatives are ongoing. Grain SA

monitors its media mentions as well as those of its executives on a daily basis, providing the op-

portunity to respond where necessary and to keep abreast of local and international news. The

public relations function will focus on implementing an integrated approach to communication that

ensures maximum penetration, awareness as well as an understanding of Grain SA’s organisa-

tional imperatives.

MARKETING, NAMPO AND

RESEARCH COORDINATION