89
          
        
        
          traditional importing nations coupled with the slow harvest rate,
        
        
          consequentlydrivingdown theprices.
        
        
          Recently, South Africa largely exported to Mexico, Japan, Taiwan,
        
        
          Zimbabwe and BLNS (Botswana, Lesotho, Namibia and Swaziland).
        
        
          For the current season,Mexico is said tobehaving agooddomestic
        
        
          crop and Zimbabwe is likely to import from Zambia (Zambia is said
        
        
          tobehaving a good crop), hence the soft demand.
        
        
          East African export opportunities
        
        
          Amongmany East Africanmaize consuming countries, Kenya is no-
        
        
          ted tobe the current leading importer, thus the focus of this article.
        
        
          Recent reports from the International GrainCouncil have repeatedly
        
        
          reported about theexpectedmaizedemand inKenya. This expected
        
        
          demand is mainly due to Kenyan declining domestic production,
        
        
          owing to erratic rains (BMI, 2014).
        
        
          Kenya’s total cereal production decreased by 17% year-on-year for
        
        
          2013/2014,meaning theproductioncamedown from3,6million tons
        
        
          to 2,8 million tons. The same year, Kenyan domestic consumption
        
        
          was at 3,8 million tons, meaning the demand for imports were
        
        
          200 000 tons.
        
        
          Furthermore, in 2014/2015 Kenyanmaize production is expected to
        
        
          remain at low levels of 2,9million tons, with consumption expected
        
        
          to be at 3,8 million tons; consequently the expected demand for
        
        
          imports is 900 000 tons (BMI, 2014).
        
        
          Moreover,
        
        
          
            Table 1
          
        
        
          shows that from 2015 to 2018 Kenyan maize
        
        
          production is expected to slightly increase. At the same time,
        
        
          consumption is expected to also show a steady increasing trend,
        
        
          owing to an expected increase in demand from the livestock sector
        
        
          due to thedemand formeat.
        
        
          Conclusion
        
        
          Why is high concentration a concern for South African maize
        
        
          exports? The country needs as many markets as possible to avoid
        
        
          the risk of depending on a few importing countries. South African
        
        
          maize exportmarkets are concentrated; therefore there is a need to
        
        
          increase the exportmarket share (look for newopportunities).
        
        
          Given the expected import demand in Kenya, which makes the
        
        
          countrya long termmaizenet importer, thismakes it an idealmarket
        
        
          for South African maize. However, there are still some barriers to
        
        
          access the Kenyan maize market which needs to be addressed at
        
        
          governmental level, namelyGMO issues.
        
        
          At the same token, Global Biotech Update (2014) recently (on
        
        
          11 June 2014) reported that the Kenyan governors are calling for a
        
        
          lifting of the GMO ban in the country, consequently making Kenya
        
        
          a potentialmarket for SouthAfricanmaize.
        
        
          
            SAGrain/
          
        
        
          Sasol Nitrophoto competition
        
        
          
            – JacquelineHuisman 2011
          
        
        
          Met sobaie
        
        
          veranderlikes
        
        
          inboerdery,
        
        
          
            kan jyvan
          
        
        
          
            eending
          
        
        
          
            sekerwees...
          
        
        
          JykanopPANNAR staatmaakomons
        
        
          groeiendebevolking tevoed.Metons kultivars
        
        
          en tegniesekundigheid–oes jy sukses.
        
        
          2014/CORP/A/005A-1
        
        
        
        
          ®Geregistreerde handelsmerke vanPANNARBPK, © 2013PANNARBPK
        
        
          
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