96 Media visibility and advertising value equivalent (AVE) performance Grain SA’s media presence continues to play a critical role in fostering public awareness of its work and advocating for the interests of South Africa’s grain producers. Recognising the media as a key stakeholder, the organisation maintains active engagement across print, broadcast, online, and social platforms to ensure accurate, timely and impactful representation of its advocacy priorities. In 2025, Grain SA adopted a refined, data-driven media strategy to improve message precision and efficiency. By analysing performance across channels and consolidating outreach efforts, the team ensured that every communication delivered measurable value to both members and the public. Press releases, interviews, and features resulted in sustained national coverage, achieving an Advertising Value Equivalent (AVE) of R152 879 861, up from R133 036 542 in the previous reporting period. These figures represent what Grain SA would have spent to purchase equivalent paid advertising space or airtime. Evaluating coverage in this way provides a clear indication of the organisation’s media impact and return on communication investment. By leveraging strong media relationships and optimising content placement, Grain SA strengthened its credibility as a trusted voice on agricultural issues, while amplifying producers’ perspectives on resilience, innovation, and sustainability. Grain SA’s advertising value equivalent spend. [R152 879 861] [R69 382 497] [R33 594 711] [R49 902 653] up from R133 036 542 last year Up from R63 626 637 last year Up from R30 372 681 last year Up from R39 037 225 last year Month-on-month media coverage. November 2024 Desember 2024 January 2025 March 2025 April 2025 May 2025 June 2025 July 2025 August 2025 September 2025 February 2025 October 2024 4,26% 10,26% 3,16% 2,95% 8,21% 5,52% 6,04% 36,71% 3,97% 8,09% 6,04% 4,81% COMMUNICATION, PUBLIC RELATIONS AND ADVOCACY
RkJQdWJsaXNoZXIy NTI0MzQ=