91 group enabling services The 2024/2025 reporting year marked a defining period for Grain SA’s Communication, Public Relations and Advocacy portfolio – a year of sharpening purpose, modernising systems, and strengthening relationships to ensure the voice of South Africa’s grain producers remains clear, credible, and influential. This required strategic communication that strengthen the voice of the grain producer, informed policy, and shaped public perception in support of a sustainable and inclusive agricultural sector. Our beneficial intent To make Grain SA the trusted voice for grain producers by delivering relevant, impactful, and data-driven communication that informs, connects, and influences decision-making across the agricultural value chain. Grain SA’s Communication, Public Relations and Advocacy Department connects people, policy and purpose through credible storytelling that builds trust, amplifies value, and gives producers a stronger, more unified voice. By communicating the relevance of grain production to South Africa’s food system and economy, the team ensures that producers are heard, understood and supported across every sphere. Our mandate The department’s mandate is to position Grain SA as the authoritative voice of South African grain producers by: Driving strategic, data-driven communication that informs and educates. Amplifying producer voices to shape public opinion and influence policy. Strengthening stakeholder relationships through credible, consistent messaging. Promoting Grain SA’s brand and the role of sustainable grain production in food security. Building knowledgeable internal and external communities through clear, accessible information. Where we feature We operate across all platforms that matter – internal, member, media, and policy spaces – from the boardroom to the farmgate – bridging producers, partners, and policymakers through information that can make a difference and actions that deliver: Social and digital media (Facebook, X, LinkedIn, Instagram, YouTube) Print and broadcast (SA Graan/Grain magazine, radio, TV, press) Owned channels (websites, newsletters, WhatsApp communities) Public and policy spaces (events, round tables, workshops, roadshows, partnerships) How we succeed By being the constant and reliable source of truth on the relevance of grain production. Through compelling storytelling, thought leadership and proactive advocacy, the department: Gives grain producers a stronger, unified voice. Delivers consistent, credible and inclusive communication that informs, educates and connects. Influences public discourse and policy through evidence and empathy. Strengthens the Grain SA brand by shaping narratives that reflect resilience and innovation. Driving Connection and Influence: Grain SA’s Communication Impact Communication, Public relations and Advocacy
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