15 REPORT OF THE CEO Grain SA places strong emphasis on education and awareness concerning plant protection remedies, breeding methods and biosecurity. Social media is a powerful tool for shaping such public perception and participation in this public discourse allows us to correct misconceptions and communicate the value of innovative but responsible farming practices. This approach enhances confidence in the sector while supporting the social licence to operate. Complex political and economic landscape Beyond operational and technological challenges, Grain SA must also guide its members through an increasingly complex political and economic landscape both locally and internationally. This environment shapes how Grain SA fulfils its mandate and directly influences the competitiveness of local grain producers. Locally, the transition to a coalition-based Government of National Unity has introduced a new political dynamic where no single party dominates. This shift has created more noise through which farmers must make their voices heard but has also created opportunities for more meaningful dialogue and pragmatic approaches to economic growth, employment and agricultural development. Over the past year, Grain SA has made significant strides in participating in public debates, shaping opinions and ensuring that the voice of farmers is heard in both corporate and social spheres. However, policy uncertainty and low state capacity broadly create an agriculture-unfriendly environment. Socio-economic decline affects profitability, food security and agricultural development while polarisation and the spread of misinformation on social media continue to influence policy decisions. Despite these challenges, a positive relationship with the Minister of Agriculture, John Steenhuisen and improved engagement with government provide avenues for progress.
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