107 In essence, Grain SA’s communication, PR, and advocacy efforts have moved from information delivery to influence creation – connecting producers, partners, and policymakers through trust, transparency, and shared purpose. These steps will ensure that communication remains a key enabler of organisational success – supporting evidence-based advocacy, stronger stakeholder relationships, and an informed, connected producer base. Expected outcomes will include a live and operation CCR system by Q2 2026 – an increase in audience reach and engagement, improvement in stakeholder satisfaction with information flow, a growth in positive sentiment across all media platforms and a tangible link between advocacy campaigns and policy engagement outcomes. Grain SA’s communication journey over this reporting year reflects a simple truth: leadership is influence, and influence depends on communication. Through strategic clarity, digital innovation, and consistent advocacy, Grain SA continues to give South Africa’s grain producers not only a voice – but a platform powerful enough to shape the future of agriculture. COMMUNICATION, PUBLIC RELATIONS AND ADVOCACY
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