104 Actions Outcomes Curated a diverse programme that included: The Grain SA Barley Industry Panel, highlighting new opportunities for diversification, with Soufflet announcing a R2 billion investment in a new malthouse at Sedibeng. The return of the BKB Merino Classic and the first National Merino Fleece Show, celebrating wool excellence and bio secure breeding practices. The International Tentpegging Test between South Africa and Australia, hosted in the upgraded Western Cape Lubricants Arena. Working Dog demonstrations, Mounted Games, and Mounted Archery – reflecting the cultural heritage of agriculture. The Santam Women’s Programme featuring artists like Bok van Blerk, Jo Black, and Andriëtte Norman, and the Overberg Youth Show, drawing participation from 19 schools. Grain SA hosted the Deputy President’s stakeholder dialogue, reinforcing nationallevel engagement with Grain SA’s policy and advocacy priorities. Partnered with exhibitors showcasing AIenabled irrigation, IoT livestock monitoring, and renewable energy innovations – connecting theory with field-level application. The Organising Committee expanded parking, introduced on-site tented accommodation for 150 guests, and launched the Neptun Deli to enhance visitor experience. Implemented a robust communication plan, ensuring high media visibility before, during, and after the event through national, regional, and digital platforms. More than 1 500 media mentions with a reach of 66,76 million with positive sentiment exceeding 62%, highlighting both innovation and community spirit. Strengthened Grain SA’s reputation as a leader in promoting climate-smart and inclusive agriculture. Provided a tangible boost to the Overberg economy, with full accommodation occupancy, busy restaurants, and seasonal job creation. Reinforced NAMPO Cape’s identity as both an innovation hub and a community celebration – showcasing resilience amid drought conditions in the winter rainfall areas. Deepened partnerships between producers, agribusiness, and government, ensuring sustained advocacy visibility for the grain and livestock industries. In summary NAMPO Cape 2025 captured the spirit of modern agriculture – innovation anchored in tradition. It strengthened Grain SA’s influence and visibility in the Western Cape, highlighted the value of collaboration, and demonstrated that smart, efficient resource management is key to securing the future of farming in South Africa. GROW FOR GOLD 2025 – CELEBRATING RECORD-BREAKING YIELDS AND PRODUCER EXCELLENCE The sixth annual Grow for Gold Awards, held on 25 September 2025, once again honoured South Africa’s topperforming grain producers – recognising excellence in yield, innovation, and sustainable production. The competition, managed by Grain SA, celebrates producers who achieve exceptional yield results across maize, sunflower, wheat, and soybean categories, showcasing the technical progress and resilience of South African grain farming. Grow for Gold is more than a yield competition; it reflects South African producers’ adaptability and innovation in the face of changing climatic conditions. The 2025 awards demonstrated how advanced genetics, soil health management, and precision agriculture are propelling national food security. By benchmarking performance, sharing best practices, and celebrating success, the initiative reinforces Grain SA’s commitment to excellence and sustainable productivity across all farming scales with participation from producers across the country, representing every major production region and irrigation zones. COMMUNICATION, PUBLIC RELATIONS AND ADVOCACY
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