103 SWARTLAND SHOW 2025 – REGIONAL ENGAGEMENT AND VISIBILITY Grain SA participated in the Swartland Agricultural Show, held in Moorreesburg from 3 to 6 September 2025, strengthening the organisation’s footprint in the Western Cape. The event’s theme, ‘Boerdery se Toekoms: Ons skei die koring van die kaf,’ framed a producer seminar focused on unpacking the future of grain farming in the region. Regional shows like Swartland provide crucial opportunities to connect directly with producers, engage local media, and foster dialogue about the realities of grain production in the Western Cape. It reinforces Grain SA’s presence in one of South Africa’s key wheat-producing regions, while also building visibility for membership, research, and advocacy initiatives among coastal producers. The event was supported by Grain SA’s Western Cape regional and communication teams and regional partners including local media outlets and producer organisations. A highlight of the show was the Producer Seminar, moderated by financial expert Theo Vorster, featuring a dynamic panel of industry specialists who discussed the challenges and opportunities shaping the future of grain farming. Actions Outcomes Grain SA co-hosted the ‘Boerdery se Toekoms’ producer seminar, facilitating expert discussions on market volatility, climate resilience, and innovation. Delivered on-site member engagement through the Grain SA member’s tent – answering membership queries, distributing materials, and strengthening relationships with producers in attendance. Provided targeted print and digital content spotlighting regional issues, including wheat production, input costs, and producer profitability. Coordinated media interactions to highlight Grain SA’s advocacy work and promote the producer seminar theme across Western Cape agri-media. Grain SA expanded local membership engagement and deepened relationships with existing members in the Swartland region. Generated various media inserts through regional newspapers, radio, and online coverage. Reinforced Grain SA’s image as a credible and accessible industry voice for Western Cape grain producers. Grain SA strengthened partnerships with local stakeholders and improved visibility of national advocacy priorities at regional level. Actions Outcomes Grain SA and Bredasdorp Park NPC delivered the 2025 expo under the theme Smart Technology for Efficient Resource Management, focusing on the integration of innovation and sustainability. Record attendance of 49 326 visitors – surpassing 2024’s 45 894 and representing sustained regional growth. NAMPO CAPE 2025 – SMART TECHNOLOGY FOR EFFICIENT RESOURCE MANAGEMENT The sixth NAMPO Cape expo, held from 10 to 13 September 2025 at Bredasdorp Park, drew a record-breaking 49 326 visitors and more than 450 exhibitors, confirming its position as the Western Cape’s leading agricultural showcase. Presented by Grain SA and Bredasdorp Park NPC, the 2025 edition focused on the theme ‘Smart technology for efficient resource management’ – spotlighting innovation that helps producers increase efficiency, reduce waste, and strengthen sustainability. NAMPO Cape has become a catalyst for growth and resilience in the winter grain region. It connects producers, agribusinesses, policymakers, and the wider community in a space that blends innovation, tradition, and transformation. The 2025 event demonstrated how cutting-edge technology, from autonomous machinery and AI to precision irrigation and renewable energy systems, is reshaping farming in a climate-stressed environment – proving that “smart technology” is no longer optional, but essential. High-level government and sector participation included Deputy President Paul Mashatile, Western Cape Minister of Agriculture Dr Ivan Meyer, and representatives from AgriSA, Absa, Land Bank, ARC, SA Wine, SA Olive, Syngenta, and SABI. The Deputy President’s visit emphasised partnerships and collaboration within the value chain as critical to national food security. COMMUNICATION, PUBLIC RELATIONS AND ADVOCACY
RkJQdWJsaXNoZXIy NTI0MzQ=