102 Actions Outcomes Grain SA delivered the 2025 NAMPO Harvest Day under the theme ‘Global agriculture, locally!’, showcasing global technologies adapted for South African producers. The programme introduced new experiences including the Santam Grain SA Museum, KamersMakers showcase, expanded ALPHA Insure Women’s Programme, and a new caravan park with 100 powered stands. Ensured continuity and accessibility despite heavy rains before the event – implementing extensive ground drainage, infrastructure maintenance, and real-time updates through Grain SA’s platforms. Managed integrated communication before, during, and after the event – coordinating media across print, digital, and broadcast platforms to ensure consistent messaging. The team facilitated engagement between producers, agribusinesses, and government on key issues including rural safety, infrastructure maintenance, input cost pressures, and technology adoption. Strengthened advocacy visibility through Nation in Conversation dialogues, focusing on biosecurity, trade access, climate adaptation, and producer profitability. Delivered proactive media management, press releases, and on-site spokesperson interviews – amplifying Grain SA’s leadership voice and the event’s relevance. Grain SA coordinated VIP and international guest relations, ensuring NAMPO Park functioned as an inclusive platform for both business and policy dialogue. 87 191 visitors, 900+ exhibitors, and recordbreaking aviation traffic with 377 aeroplanes and 69 helicopters during the week. Over 6 537 media items with a reach of 217 million across national, international, and sector media, with a positive sentiment exceeding 70%. Political and industry leaders reaffirmed agriculture’s role as a national economic driver, with commitments on rural safety, infrastructure repair, and investment in agricultural innovation. Grain SA reaffirmed its credibility as a neutral, apolitical facilitator of engagement, positioning NAMPO as the definitive meeting point for producers, policymakers, and investors. The event’s tone was optimistic – despite weather and market challenges, NAMPO 2025 showcased the resilience, unity, and adaptability of South African farmers. NAMPO 2025 – GLOBAL AGRICULTURE, LOCALLY ROOTED The 57th NAMPO Harvest Day, held from 13 to 16 May 2025 at NAMPO Park, Bothaville, once again confirmed its status as Africa’s largest and most influential agricultural exhibition. With a record 87 191 visitors and over 900 exhibitors, the 2025 edition brought the world of agriculture together under the theme ‘Global agriculture, locally!’ – reflecting the growing intersection between international innovation and local adaptation. NAMPO is more than an exhibition – it’s a space for dialogue, innovation, and connection. As global agriculture evolves, the 2025 theme underscored how South African producers are part of a worldwide network of knowledge, yet deeply rooted in local conditions. The event demonstrated how collaboration between producers, agribusiness, and government can strengthen resilience, competitiveness, and sustainability across the value chain. The 2025 event saw notable representation from Government, with visits from President Cyril Ramaphosa, Deputy President Paul Mashatile, Minister John Steenhuisen (Agriculture), and Minister Dean Macpherson (Public Works and Infrastructure). The presence of cabinet members, five provincial MECs, and numerous international delegations from the USA, UK, Turkey, Argentina, and Brazil reflected NAMPO’s growing global footprint. In essence, NAMPO 2025 encapsulated the best of global and local agriculture – where innovation met heritage. The event’s scale, diversity, and dialogue positioned Grain SA not only as a host but as a custodian of agricultural progress, uniting grain producing members and 80 000 visitors in a shared purpose: to secure the future of farming, from soil to silo. COMMUNICATION, PUBLIC RELATIONS AND ADVOCACY
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