98 Grain SA’s social and digital media platforms. 2022/2023: 35 611 FRIENDS 2023/2024: 43 984 FRIENDS 2024/2025: 52 100 FRIENDS 2022/2023: 9 956 FOLLOWERS 2023/2024: 13 845 FOLLOWERS 2024/2025: 17 770 FOLLOWERS 2023/2024: 2 999 FOLLOWERS 2024/2025: 3 254 FOLLOWERS 2023/2024: 8 081 FRIENDS 2024/2025: 10 560 FRIENDS 2023/2024: 7 343 FRIENDS 2024/2025: 7 710 FRIENDS 2023/2024: 605 FOLLOWERS 2024/2025: 789 FOLLOWERS grainsa NampoOesdag sagraangrain sagraangrain @sa_grain SAGraanGrain nampoharvestday @gsafarmerdev NampoCapeKaap NampoAlfa alfa_expo grain _sa @GrainSA GrainSA GrainSA 2020/2021: 6 645 FOLLOWERS 2021/2022: 7 082 FOLLOWERS 2022/2023: 7 541 FOLLOWERS 2023/2024: 7 761 FOLLOWERS 2024/2025: 8 208 FOLLOWERS 2020/2021: 18 053 FRIENDS 2021/2022: 22 892 FRIENDS 2022/2023: 24 890 FRIENDS 2023/2024: 25 640 FRIENDS 2024/2025: 30 570 FRIENDS 2023/2024: 1 508 FOLLOWERS 2024/2025: 4 172 FOLLOWERS 2023/2024: 32 FOLLOWERS 2024/2025: 48 FOLLOWERS 2023/2024: 25 FOLLOWERS 2023/2024: 455 FOLLOWERS 2024/2025: 988 FOLLOWERS 2020/2021: 18 300 FOLLOWERS 2021/2022: 20 022 FOLLOWERS 2022/2023: 20 700 FOLLOWERS 2023/2024: 21 034 FOLLOWERS 2024/2025: 21 300 FOLLOWERS 2020/2021: 2 213 SUBSCRIBERS 2021/2022: 3 320 SUBSCRIBERS 2022/2023: 3 930 SUBSCRIBERS 2023/2024: 4 600 SUBSCRIBERS 2024/2025: 5 330 SUBSCRIBERS 2023/2024: 9 737 FOLLOWERS 2024/2025: 13 240 FOLLOWERS Actions: SA Graan/Grain magazine continued as the official voice of Grain SA, expanding readership and editorial depth to cover sustainability, technology adoption, and economic insight. Pula Imvula, Grain SA’s multilingual publication, provided monthly education and mentorship content for developing and emerging producers – promoting inclusive participation in commercial agriculture. The annual Grain Guide remained a key producer resource, offering comprehensive reference material on inputs, seed selection, crop management, and financial planning – supported by an updated agricultural calendar and industry directory. Integrated print and digital storytelling across all three publications, aligning content themes with advocacy messages and sector priorities Promoted cross-platform visibility by linking magazine features to social and digital campaigns, extending reach beyond traditional print audiences. Maintained continuous updates across the Grain SA, NAMPO, NAMPO Cape, NAMPO ALFA, and Grow for Gold websites, ensuring that each platform reflected the latest initiatives, event highlights, and collaboration updates with government, academia, and industry stakeholders. This ongoing web maintenance reinforced Grain SA’s role as a reliable, always-on information hub for the grain industry. Outcomes: Issues of SA Graan/Grain and Pula Imvula were produced and distributed, reaching an estimated 30 000 readers monthly. Year-on-year growth in reader engagement and digital readership. Strengthened link between publications and Grain SA’s broader advocacy and member-education strategy. Enhanced brand presence through visually refreshed design and thought-leadership content. COMMUNICATION, PUBLIC RELATIONS AND ADVOCACY
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