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NAMPO (PTY) LTD
NAMPO (Pty) Ltd was activated as an independent entity so that Grain SA can continue its
activities as a non-profit organisation, as determined by its constitution, and to comply with the
necessary income-tax regulations. All commercial projects linked to the NAMPO brand will in
future fall under this flag.
Grain SA’s options to create alternative sources of income are limited and COVID proved that the
income derived from NAMPO is subject to certain risks. Consequently, the expansion of the brand
was proposed as a long-term vision to counter such risks and to capitalise further on these events.
The organisation’s primary focus point, namely the protection and promotion of profitable local
grain and oilseeds production, will benefit from additional funds.
PHAHAMA GRAIN PHAKAMA NPC
The Phahama Grain Phakama NPC was launched successfully with its activities to support new entrants
to the primary grain production industry on their way to full commercial status. The challenge lies in
establishing these grain producers, by coordinating available development funding, within a certain
period of time as profitable and sustainable commercial grain producers and thus to function
independently of financial support.
Such entrance to the industry is essential to our country’s continued food security and there is
also reliance on the mentorship of established commercial producers. Several successes in this
regard have already been achieved and the aim is to communicate these more effectively.
STAFF
Grain SA staff participated anonymously in a climate survey to establish employee satisfaction within
the organisation. It was encouraging that the positive feedback received indicated that the organisa-
tion has a happy workforce in spite of the sometimes challenging working conditions to which the
team were subjected. This points to motivated, competent and dedicated individuals that will keep on
adding value for members in future despite volatile conditions.
MARKETING AND COMMUNICATION
The new regional communication strategy was implemented successful-
ly and after a break of two years we could also once again present the
Day of Celebration and the ever popular Grain Producer of the Year
awards evening. We also greatly appreciate the support of Toyota
South Africa with the provision of two Toyota Hilux bakkies for use
by Grain SA’s marketers in the field and of a Toyota Fortuner for
use by Pretoria office staff for official visits.
SA GRAAN/GRAIN MAGAZINE
As a key factor in Grain SA’s communication network,
SA Graan/Grain
once again maintained a high standard in its capacity as a specialist
publication and official voice of the organisation.
Focus areas for the future
It is important for Grain SA to promote its long-term vision on the basis of in-
novative practices in order to prevent stagnation in a complex local and international
agricultural environment. The employment of state-of-the art information technology to the benefit of
our members’ sustainable and profitable grain production plays a core role here.
Although this is not cheap, technology is one of the only drivers that is deflationary and can therefore
reduce costs per unit. The industry cannot afford to lose momentum and influence by waiting until it
is forced to make essential changes just because a system is still functional at present. It is therefore
necessary to think like a visionary by identifying and implementing adjustments to systems with a
view to future effectiveness. The best time to make changes is when the existing product still works,
but is starting to show limitations.
An example is the grain grading system, which has been used since the grain industry was de-
regulated, and where several problems have arisen about which we are still negotiating to reach
consensus. In this regard we will also have to move away from visual grading and replace it with
a technology-driven process in order to introduce consistent grading. A further advantage is that
technology will also make it possible in the near future to identify a genetic distinction in crops like
soybeans and barley.
REPORT BY THE CEO
GRAIN SA WANTS
PROMOTE ITS
TO
OF
long - term vision
ON THE BASIS
PRACTICES
innovative