Advertisers

SA Graan/Grain advertising

SA Graan/Grain is Grain SA’s official magazine. It is distributed monthly to more than 18 000 readers all over South Africa. The content is directed at producers in South Africa and the articles address their particular requirements. It therefore is an advertising medium for input suppliers of agricultural products and services.

The date of publication, frequency and circulation of a magazine are very important aspects for every advertiser. We take great care to ensure that the correct publication dates and information pertaining to circulation are communicated to advertisers. The focus is on grain farmers in South Africa and articles are presented in a mixed balance of Afrikaans and English. It therefore is bilingual to portray farmers’ language preference.

The layout and content and advertisement load are done according to the most recent trends and are presented in such a way that readers’ requirements are placed foremost. The number of pages per issue varies between 80 and 148 pages. In each issue the focus is on current themes to meet readers’ requirements for a specific season. There are also a few new themes that receive special attention. The magazine is now available online.

Advertisement tariffs are reasonable and we strive to make the process as easy and simple as possible for advertisers. To prevent unnecessary delays please ensure that the printing process and digital specifications are taken into account. Booking of advertisements and special options/positions can be taken up with the advertising manager. Please note the deadlines per issue for the delivery of advertising material.

Research that was done by the Survey Workshop, gives advertisers a better idea of how readers and advertisers perceive SA Graan/Grain. More research information – like the estimated livestock per province, the percentage contribution of the input industries per province and the provincial division of grain cultivation over the previous ten years – can render further support in your decision to advertise in SA Graan/Grain. It presents advertisers with a better idea of the contribution made by each province compared to the total figure or area for South Africa.

Advertisers should please satisfy themselves as to the general conditions for advertising in SA Graan/Grain. The SA Graan/Grain team wants to ensure that your product or service receives maximum exposure and that you experience our service positively. You are therefore welcome to contact us if we can support you with anything in this regard.

Advertising in SA Graan/Grain

Date of publication, frequency and circulation

• SA Graan/Grain is published monthly.
• We take extra care to ensure that the magazine is posted during the first week of the month. The date is strictly adhered to and simplifies planning in general.
• Current circulation varies between 18 000 and 18 500. More copies are printed for the March issue (for Grain SA’s congress) and for the April issue (with its focus on NAMPO Harvest Day). On the map the distribution per province (given as percentages) can be seen.
• SA Graan/Grain’s address list is divided into postal codes and data regarding the number of producers in a specific area is therefore always available.
• The address list is updated and adapted monthly.
• Circulation is direct and therefore guaranteed.

SA Graan/Grain is bilingual

SA Graan/Grain is bilingual and articles and advertisements are presented in Afrikaans and English.

Content and layout

• The general number of pages varies between 80, 96 and 148 pages per issue.
• A modern typographic layout style – which emphasises the dynamic character of this agricultural magazine – is used. Legibility and visual focus points are therefore emphasised all the time.
• Our readers respond positively to features like the main article, SA Graan Standpunt, on pages 4 and 5, E-posse aan Grootneef, as well as the vehicle and the creativity features which are placed at the back of the magazine.
• SA Graan/Grain is divided into specific editorial sections, e. g. Graan SA Fokus (topics to address producers’ requirements for a specific month), relevant topics and features.
• Advertisers are given the opportunity to present their products and services to the market by means of editorial articles and advertisements.

Advertisement load (advertisements vs editorial pages)

SA Graan/Grain’s general policy is to limit the advertisement load to ±35%. Advertisements are – if possible – never placed facing each other.

Focus on

• Research showed that the loose insert, as used by the media in general, doesn’t have appeal anymore.
• SA Graan/Grain therefore presents the information regarding a specific subject (e.g. seed) to the readers in a special part of the magazine, which is known as Focus on…. The issues will also be within a specific season to make it all the more relevant.

Focus on… planning for the year:

• January − SA Grain Guide
• February – General and winter grain
• March – Seed and animal health
• April – Grain SA’s NAMPO Harvest Day
• May − Money matters and financial services
• June – Feedback on NAMPO and value adding
• July – Fertiliser
• August – Tractors and implements
• September – Integrated pest control
• October – Livestock
• November – Natural resources and energy
• December – General
   

New themes

The following themes are attended to currently:

• The emerging producers
• The animal factor
• Diversification

SA Graan/Grain now also available online

SA Graan/Grain moves with the times and readers don’t have to wait until their copy of the magazine arrives by post. SA Graan/Grain is now available as an eBook and can be downloaded from https://www.grainsa.co.za/sagrain/April2014/. Please note that this link is only applicable to the April 2014 issue. For other issues the issue’s date can be replaced in the example.

Advertisement tariffs

• The tariff for a full page full colour advertisement is R23 250,00 plus VAT from January 2016. A sliding scale is applicable for regular advertisers. Click here for the latest rate card and here for the sizes.
• The cost to reach 1 000 readers is R20 445,00 ÷ 18 = R1 135,89.

Printing process and digital specifications

• SA Graan/Grain requires digital material. A grid size of at least 175 lpi is required. Good quality full colour prints (300 dpi) can be used for full colour reproduction for editorial articles and advertisements. Advertisements should preferably be sent via email.
• SA Graan/Grain accepts any of the following formats: TIFF, JPEG en PDF, but prefers PDF.
• Original documents should be converted or exported to any of the above formats. Please arrange with the advertising manager beforehand if the artwork has to be sent to us in the software in which it was created.
• All files should be 300 dpi and in CMYK.
• Very important: Closed PDF documents should be print optimised with images at 300 dpi when creating the document. (Please remember to convert the fonts to curves/paths.)
• Please supply the advertisement on CD if the file size is bigger than 9 MB.

Do you need more technical information?
Please phone Ashley Erasmus, SA Graan/Grain’s graphic designer, at 018 468 2716 or ashley@infoworks.biz

Special options/positions

Loose inserts

• Loose inserts can be inserted into the magazine. Please discuss this with the advertising manager. The basic tariff is R14 750,00 per page, plus 25% for the next page.

Advertising agencies

• Agency commission is applicable to acknowledged agencies. The thirty days payment rule is applied though.

Direct advertisements

• Direct advertisers can negotiate tariffs with the advertising manager.
• Advertisements can be made up by SA Graan/Grain at a minimal tariff.
• Advertisement campaigns can be put together and presented by the advertising manager.
• Advertisements should be sent to the advertising manager via email.

Front cover

• The front cover can be booked as an advertisement. The concept and layout should be submitted for approval.

Special position

• A special position, e.g. the outside cover, inside back cover, inside front cover or right hand page, can be booked if available.

Advertisement bookings and material

Kolbe Advertising:
Jurgen van Onselen – Advertising manager
Telephone and fax: 021 976 4482; Cell: 082 417 3874
Email: jurgenvo@iburst.co.za

Deadline for booking and delivery of advertising material

Booking or cancellation: 1st of previous month (in writing).
Material: 10th of previous month.

Research information on readers and advertisers

(Done by The Survey Workshop during March/April 2013.)

Readers’ perceptions of SA Graan/Grain
(The respondents were 100% commercial grain producers.)

- 69% indicated that they read every issue.
- 20% indicated that they read most issues.
- 50% of the magazine is read by 42% producers.
- 13.2% read the magazine for information regarding agriculture.
- 43.2% read the magazine to obtain general information regarding grain.

• The readers’ perceptions of the magazine’s profile:

- 80% think it is knowledgeable
- 79% think it is modern
- 82% think it is scientific
- 83% think it is informative
- 78% think it is authoratative

• Readers also indicated at 80% that they liked the following:

- Page layout
- Legibility
- Relevance
- Monthly focuses
- 94% like the current language usage and writing style.

• Demography:

- 88% of respondents are full time producers
- 8% are part time producers

• Type of farming:

- Grain with livestock – 51% of respondents
- Equally divided between grain and livestock – 20% of respondents
- Mainly livestock with grain – 20% of respondents

• Age of SA Graan/Grain readers:

- Older than 50 years: 37%
- 46 – 55: 31%
- 36 – 45: 18%
- 26 – 35: 13%
- 18 – 25: 1%
- 99% of the readers are Afrikaans and 96% male.

Advertisers’ perceptions of SA Graan/Grain
(50 advertisers were contacted for the information below.)

• Number of advertisers who read the issues:

- Advertisers who read every issue: 42%
- Who read most issues: 26%
- Who read now and then: 32%

• How is the magazine read by advertisers:

- 50% of each issue is read by 40% of the advertisers.
- 75% of each issue is read by 22% of the advertisers.

• What advertisers think of the profile of the magazine:

- 82% think it is knowledgeable
- 74% think it is modern
- 77% think it is scientific
- 81% think it is informative
- 80% think it is authoratative

• Advertisers’ % evaluation of the following aspects of SA Graan/Grain:

- Page layout: 81%
- Legibility: 85%
- Relevance: 82%
- Impact of focuses: 77%

This is an excellent evaluation by advertisers. It is indicative of the general approval of the input suppliers. 47% of the respondents indicated that they reach 47% of their target market.

Estimated livestock numbers per province
(Reference: National Department of Agriculture)

Click here to see the table with the number of livestock per province.

Input industries – grain industry percentage of total
(Information compiled by Grain SA)

Seed industry - 2013

• Seed total: R5 563 milliard
• Seed (grain industry): R4 191 milliard (75% of total)

Fertiliser industry - 2013

• Fertiliser total: R10 845 milliard
• Fertiliser (grain industry): R6 439 milliard

Chemicals - 2009

• Chemicals total: R1 8 milliard
• Chemicals (grain industry): ± R0 910 milliard

Fuel 2012

• Total diesel used by agriculture (value): R9 969 172 248 – R9,9 milliard
• Fuel used by grain industry (value): R3 219 406 142 – R3,2 miliard

Machinery 2013

• Total market value for 2013: R8,5 milliard
• Machinery (grain industry) – more or less 70%: R6,375 milliard

Provincial division of grain cultivation for the past ten years, as reported by the National Harvesting Committee
Click here to view the farm area table.

General conditions

• SA Graan/Grain reserves the right to publish advertisements or to cancel advertising instructions at discretion.
• Advertisement positions on specific pages cannot be guaranteed.
• Accounts should be settled monthly. With payments settled later than 60 days no agency commission will be paid.
• Interest on outstanding accounts: 2% after 60 days.
• All material are subject to approval by the publishers.
• Mutual notice on or before the 1st of the previous month is required for the cessation of “place cancellation” advertisements.
• Written instructions (CI’s) are a prerequisite for advertising bookings.
• Editorial space with advertisements cannot be guaranteed.
• Advertisers are to supply all material on or before due dates.
• For advance bookings original rates are applicable for a period of three months after new rates took effect.

Click here to view the SA Grain Info Booklet